PR media training is an integral part of any comprehensive public relations campaign. Receiving proper media training makes sure you’ll handle most interactions with reporters well, as well as those from customers. To create a powerful PR campaign, you’ll need to understand what the reporters cover and how they cover it. The best PR media training will help you learn how to best communicate with the press and present information that best helps your business. Let’s take a look at a few steps you can take to receive PR media training.
First, be prepared for the questions you’ll be asked about your product or service when you prepare for news outlets. Public relations training often involves working with local or television reporters to become knowledgeable and approachable spokespeople. While it’s always best to have someone that’s “connected” to give you a media interview, it’s also good to have a few well-placed spokespersons that come across as genuine. These spokespersons will help provide customers and potential clients with a positive impression of your business and, in turn, provide coverage for your PR.
Next, be ready to answer any questions directly related to your product or service. Your PR should be able to provide answers to common questions that might arise from any story. PR is one of the most important aspects of marketing because the news will likely bring about many more questions about your company than any other details. This means that your PR needs to be ready to answer questions from journalists. PR media training workshops can teach you how to answer any reporter’s questions best.
PR is about broader issues than just your product or service. It’s about your company’s core values and how those values influence people’s decisions. For example, you may not necessarily want to choose a sports PR firm that focuses on your product. Instead, focus your media training workshops on explaining why your company is the perfect fit for your target audience and how your core values help you achieve your goals.
PR can often become synonymous with interviewing. When interviewing, you want to make sure that your candidate understands the interviewer’s goal and line of questioning. The best way to do that is to make sure that your PR is knowledgeable about the type of questions journalists ask and the best way to respond to them. For example, if a reporter asks you about your commitment to being a non-teaching sales rep, rather than simply asking you what you do as a sales rep, you’ll be able to use your response as a core example of how you handle difficult situations as a sales rep. A PR media training workshop can teach you how to respond to tough questions so that your candidate develops excellent skills for covering all types of interview situations.
Another important skill from a media training workshop is listening. Asking questions that aren’t directly related to your position can make it easy to turn the conversation into an attack of some sort accidentally. The best way to avoid this is to focus your media training efforts on actually listening to your potential candidate. Make sure that when you are talking to a candidate, you ask questions relevant to their job description and experience level.