Qualities a Good Google Ads Agency Must Have!


When you are ready to hire a Google Ads services agency, the first thing that comes to your mind is whether this agency can help you effectively advertise your business. The next question would be what type of Google Ads agency would suit your needs the best. But how do you know if any given agency is right for you? There are many things to consider when choosing an advertising partner, whether it’s an in-house team or an external consultant. Here are some important qualities of a good Google Ads agency:

Expert knowledge of Google Ads

Google Ads agency New York has extensive knowledge of the platform, its nuances, and best practices. If you have to explain every little thing to them, this is a clear sign that they don’t have adequate expertise. The best Google Ads agency will have expertise in multiple industries, verticals, and use cases. They may even have case studies to show how they’ve helped clients with similar requirements and budgets.

Reasonable pricing

There are companies that charge as little as $50 a month to manage your Google Ads campaigns. While this might seem like a great deal, you need to make sure that these companies have the necessary experience and skills to deliver. A good Digital marketing agency in New York will charge somewhere in the range of $500 to $5,000 per month, depending on the number of ads you want to run, your business type, the level of competition in your industry, and the number of keywords you want to target.

Google Audit

The best Google Ads agencies will regularly undergo Google Ads audits. And when you work with such an agency, they will help you pass your Google Ads audit easily. The best way to find out if the agency you are working with is a good one is by asking them to do a Google Ads audit. If the agency passes the audit, you can be sure that they have followed the best practices while creating your Google Ads campaign. If the agency fails to pass the audit, don’t get worried. You can ask them to rectify the mistakes after which you can ask for a Google Ads audit again. You can also ask for a sample audit report from the agency. Only when you are absolutely sure that the agency is capable of helping you with your Google Ads campaign, you can hire them.

Clear communication

This is perhaps the most important sign that a Google Ads agency is worth its salt. If you don’t understand what the agency is doing, or if you can’t communicate what you want, you’re setting yourself up for failure. Any Google Ads agency you consider hiring should have a communication style that is consistent with what you desire. This means that you and your representatives should be able to effectively communicate your goals and needs without any miscommunication.

Transparency in reporting and tracking

There are many things that can go wrong in managing Google Ads campaigns. You need to be sure that you can trust the agency to report accurately on how the campaigns are doing, how much they cost, and how much revenue they are generating. If you don’t know how many people click your ads, if you don’t know how much your ads are costing you, or if you don’t know how much revenue they are generating, then you’re simply throwing money away. No Google Ads agency is 100% accurate, but you should be able to trust them to report accurately and transparently.

Solid reputation and trustworthy

Even if you find a Google Ads agency with all of the qualities above, there is one more thing to consider: How much do you trust them? Do you trust that they are being honest with you? Do you trust that they are being ethical in how they conduct their business? Do you trust that they will treat your data and information with the respect it deserves? If you don’t trust the agency, you’re unlikely to get the results you’re hoping for.

Help increase your ROI

If your Google Ads campaign is generating a positive ROI, then you’re doing well. But if a Google Ads agency can increase your ROI, then it’s doing more than just its job. Your Google Ads agency should have a plan for increasing your ROI. If it doesn’t, then it might not be that interested in helping you. But a good Google Ads agency will expect to do more than just meet your expectations. It will want to exceed them.


There are many things you should look for in a Google Ads agency. The best Google Ads agencies have expert knowledge of the platform, reasonable pricing, clear communication, transparency in reporting and tracking, a solid reputation and are trustworthy, help increase your ROI and are responsible for delivering great results. Finding the right Google Ads agency can be challenging, but if you keep these qualities in mind, it can be much easier.